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CRITICAL — Lead Tracking Failure: 3 Lead Gen campaigns, INR 38,287 spent, ZERO leads tracked on Meta. 8,718 landing page views confirm traffic IS reaching the site. Audit Meta Pixel on thank-you page immediately. Cross-check LeadSquared for actual enquiry count.
Account KPIs · All Campaigns
Performance by Campaign Objective · Meta Best Practice Framework
Campaign Performance
Campaigns
Ad Sets
Ads / Creatives
Audience Analysis · Age, Gender & Video Funnel
Age — Link Clicks Distribution
Gender — Clicks & Video Completion Rate
Video Engagement Funnel
Key Insights & Recommendations
Data Status
Data Source: —
Last Refreshed: —
Periods Loaded: —
Channels: —
Total Ad Rows: —
Last Refreshed: —
Periods Loaded: —
Channels: —
Total Ad Rows: —
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Metric Glossary
LC / Link Clicks
Total clicks on the ad destination link.
LPV
Landing Page Views — users who loaded your landing page after clicking. Lower than LC if page is slow.
LPV Rate
LPVs ÷ Link Clicks × 100. Benchmark: >65% healthy. Below 50% = page or redirect problem.
V3s / 3s Views
Meta counts a "view" if ≥3 continuous seconds watched. Starting point for video funnel.
V25%, V50%, V75%, V100%
Viewers who reached each video quarter. Shows drop-off at each stage.
Hold Rate
V25% ÷ V3s × 100. Hook strength. >40% = strong opening.
VCR
Video Completion Rate = V100% ÷ V25%. Of engaged viewers, how many finished. Benchmark: 15–25%.
Comp Rate
Completion Rate = V100% ÷ V3s. Overall finish rate from any viewer.
Share Rate
Shares ÷ Engagements. High = organic amplification (people spread your ad for free).
CPM
Cost Per 1,000 Impressions. Reflects audience competition level.
CPL
Cost Per Lead = Spend ÷ Leads. Primary KPI for lead gen campaigns.
CPC
Cost Per Click = Spend ÷ Clicks. Efficiency metric for traffic campaigns.
CBO
Campaign Budget Optimisation — Meta auto-distributes budget across ad sets.
NRI
Non-Resident Indian — Indians living abroad. Key segment for "returning home" narrative.
UHNI
Ultra High Net-Worth Individual — net worth typically above ₹25 crore.
Lookalike 1%
Meta finds 1% of population most similar to your existing customer list.